A Personal Approach to Estate ProtectionProtect your Life
Start your Legacy today
We help individuals and families plan with confidence through life insurance and legacy strategies that secure their future for generations.
Legacy Assessment
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Financial Protection
Life insurance solutions that protect your loved ones.
Legacy Planning
Strategic planning to ensure your legacy lives on.
Peace of Mind
Confidence today for a stronger tomorrow.
Expert Guidance
Personalized advice from trusted professionals.
Will your family be protected if the unexpected happens tomorrow?
Complete this quick 60-second assessment to see which state-regulated plans you qualify for.
What is the single most important goal you want to achieve for your family today?
What life events are prompting you to secure your family's legacy right now?
Where do you currently stand with your life insurance coverage?
Which professional or family profile best describes you today?
What is a realistic monthly budget you want to set aside to secure this legacy?

Meet Payton
Hi, I’m Payton Keim, founder of Guided Legacy Planning. My mission is simple: to help families protect what matters most.
Whether you are looking to safeguard your home with mortgage protection, coordinate advanced life insurance strategies to fund a trust, or simply ensure your loved ones are financially secure for generations to come, I provide the clear, grounded guidance you deserve.
I believe that protecting your family shouldn’t feel overwhelming or rigid. By partnering with top-tier advanced market strategists, I turn complex financial decisions into simple, secure realities. Let’s build and protect your legacy together.
Independent & Trusted
We work for you, not the insurance companies.
Personalized Solutions
Plans tailored to your unique goals and family needs.
Long-Term Partnership
We're here to guide you through every stage of life.
Solutions for Every Stage of Life
Mortgage & Asset Protection
Keep your family in their home. If the unexpected happens, custom coverage options cover your mortgage balance so your family never faces foreclosure.
Learn More →Living Benefits & Wealth
Protection you don't have to die to use. Accumulate tax-free cash value inside custom IUL setups to fund retirement or borrow against your own wealth.
Learn More →Practical Safeguards
High-velocity, maximum coverage for a low monthly premium. Lock in guaranteed cash payouts that cover outstanding personal debts and survivors' expenses.
Learn More →Legacy & Estate Planning
Create a lasting impact for future generations. Protect your assets, simplify legacy transitions, and ensure wealth is transferred tax-efficiently.
Learn More →Frequently Asked Questions
Got questions? We have direct, transparent answers.